D&AD Student Awards 08 - Royal Opera House

Awarded - In Book

A poster campaign to encourage the public to discover opera and ballet at the Royal Opera House. The poster I created attempted to convey the feelings experienced when at the Royal Opera House, without explicitly saying them.

Futurebrand Future Talent Awards 09 - M&S

Shortlisted - Results TBA

Brief - To re-imagine a brand of our own choice for the year 2020.

My concept for the future was that by 2020 society would have fewer taboos. Using this idea I evolved the safe M&S brand, turning it from M&S in the daytime, to S&M by night, S&M in this case meaning ‘Seductive & Mischievous’. The normal M&S brand would still existing during the day, but by night it would change into S&M, the flip-side of the M&S brand.

The idea of dynamism through the brand is featured everywhere. The shopfront during the day would show M&S, but when nighttime arrives the shopfront changes becoming the S&M shopfront.

During daytime posters for M&S would be shown, but by night the posters would rotate showing a similar image but with a slight tongue and cheek difference. The tag line of ‘Marks & Spencer by day’ would be replaced by ‘Seductive and Mischievous by night’.

A paired down touch-screen website would be created for the brand, allowing easy online shopping for the brands.

D&AD Student Awards 09 - Crisis

Results - In Book

A piece of direct mail aimed at cash-rich time-poor professionals, encouraging them to support the homeless charity Crisis, increase awareness of homelessness, and to let them know what Crisis do.