This coffee was created with the whole idea of the coffee experience at the forefront. I developed a coffee named “Harlow’s Beast”, a brand filled with stories and legends of discovery and intrigue - ideas that were crucial to echo in the packaging. It is a gourmet coffee appealing to a wide audience ranging from novice ground coffee drinker to coffee connessoir.
The Merlin Project was a live brief for this Multiple Sclerosis charity who have recently opened a therapy centre. It was requested that budgets would be kept to the very minimum, even black and white photocopying letterheads and so on. I therefore came up with a comforting and positive, yet not inappropriate, mark that would work just as well in grey scale.