Ark

Branding of an innovative and spectacular world wildlife park reserve on the outskirts of Bristol. The park is seperated into nine different endangered ecosystem exhibits. Exploration and discovery of the park will immerse visitors in the natural world and encourage them to learn about the impacts humans have on it. The branding aims to celebrate the diversity of the wildlife and habitats around the world, reflecting the uncaged feeling of the park.

Each ecosystem in Ark Conservation Park has its own identity. The identities convey the natural chaos of ecosystems; the way they support themselves and the huge biodiversity. These identities are used for signage and information throughout the park.

Homebase Grow Your Own

This packaging for Homebase’s Grow Your Own range appeals to the aspirations of novice gardeners . It captures the excitement and pride one often feels when starting to grow produce. It also demonstrates that growing your own food is more desirable than supermarket food, works harder for you and has more benefits, in a tongue-in-cheek way.

The process of opening the packaging furthers the notion that growing your own produce from the range has more advantages than bought food. By removing the strip describing what the food may be used for, the novice gardener is left with the result of what the Homebase range can do for them.

Once opened, the novice gardener is left with a card that contains a recipe on one side, and growing instructions on the other, which can be compiled with the rest of the range for a beautiful collection of growing instructions and recipes for future use.

Royal Opera House

A poster campaign encouraging people to visit the Royal Opera House.

I picked out three elements of the Opera; the movement of dance, the sweeping motions of violin bows and the shattering power of the opera voices. Typographically I attempted to express the movements of each.