Isles of Scilly Walking guides

I created a series of tailored guides for individual walks on the Isles of Scilly along with a selection of advertisements promoting them to the wider public. The guides would be available from tourist information centres, and the islands website. The idea behind the individual guides is to allow visitors to specify what level of walking they enjoy and receive relevant guides that would promote the walk and the islands attractions.

D&AD 2009: Direct mailer

For most people a pillow is something personal; it provides a sense of comfort, security and homeliness. This appeal highlights a life absent of these luxuries, which is the uncomfortable reality for far too many people living on the streets in the UK.

This is a direct mail piece designed to illustrate these issues, by bringing the harsh realities of sleeping on the streets to your own home.

Identities

A selection of brand identities. Hydro being the fictional name and identity of Thames Water in the year 2020, Theragen being a fictional genetics company, and the Observatory being an upmarket bar identity positioned at the National Maritime Museum Cornwall’s, observatory tower.

Anti-Abortion Campaign

An advertisement for the Church of England, for a campaign to reduce abortions. The advert would appear in a female magazine, the reader would, by opening the initial spread tear the stomach out of the symbol- symbolising the removal. The next page would be a standard spread with the campaigns slogan spread across the page.