Asos ‘Handvertising’ Campaign
Men aged 16-34 are ‘branded’ with an ASOS outfit when they enter a club or venue in various locations around the UK on a Friday or Saturday night. The ASOS handstamp replaces the stamp normally used in that venue for a short period. The target audience are then hit with a series of posters both in the venue and at public transport hotspots to affirm the message.
Primary Advertising poster to enforce the message, ‘A New Wardrobe at Your Fingertips’ - A strapline that links the idea of online fashion to the act of actually using a mouse to carry out the actions necessary to browse/purchase on the site.
Audio Graffiti Webzine
Resurrecting an old project and bringing it into the virtual realm - Audiograffiti was established in 2006 as a music magazine to promote unsigned music acts in the Southwest of the UK. However after a long wait I decided to create a Webzine version of the magazine in-order to save on costs and production time. The result is a website featuring a regular updates section, photo gallery and digital magazine which acts like a real magazine - www.audiograffiti.co.uk
This animation was part of a nationwide competition run by YCN and Doritos. it asked for a 29 sec film or animation that promoted the product in some way. I wanted to have a bit of fun with it, and so made this animation using some characters from my illustration series, and then recorded an original soundtrack.
Watchmen Film Title Sequence
A title sequence with original soundtrack that I created for 2009 film the Watchmen created in After Effects. I created this in february, 2 weeks before the film was released yet didn’t get a chance to upload it until now. I considered many different paths to take for this, but eventually decided to stick with the theme of Rorschach shapes and play with ink in water. The titles were meant to be introduced via a grainy video of a figure washing blood from there hands (hence the blood in water) but I couldn’t find a good way to link the two.