YCN Pending in-book results
The brief was short and sweet, promote the company using the idea of spreading feelgoodness. My solution to this was a PR stunt based in Central London where hundreds of fruit shaped balloons are to be released into the sky on the day that the advertisements and new bottle designs launched.
This small bead company needed an identity along with everything else that comes with a new company, advertising, literature, website and packaging. My designs are based from the beads themselves, as a result the design reflects the precious gem-like quality of the beads as well as their fantastic colours.