Little bits of fun: Enjoy Smarties
Bringing the fun element into the whole Smartie experience, from purchase to consumption. Interaction of the smartie products for 3-13yr olds was the key. Back to the roots, having fun with smarties and the iconic tube packaging. 8 products- 8 smartie colours (but same sweets inside). More inclined to purchase if given choice of favourite colour, and even collecting them all. Mainly the colours are required for playing games with products against friends.
8 different games are situated on the bottom of each lid, the essence of surprice and anticipation awaits. Collection, fun and interaction for the child.
Idea that these products are fun and entertaining. In store the fun and games begin, and supplys direction to the smarties. You already get an essense of what smarties are about even before seeing them.
Brush Aways, a re-brand
A teeth cleansing product to put on finger and brush teeth with. The selected audience of the stereotypical 21yr old female (sociable, outgoing, fashion, make-up, handbag). Aims were to re-brand brush aways and its packaging and direct it at this audience. I used cosmetics as the angle and make it another part of make-up. Teeth are noticed more so than other facial features so the brand name is about completing handbag make-up. I took into consideration flavours (mint + alcohol = yuk) and product becoming a fashion accessory (keeping main packet to re-fill (re-fill also cost effective)). Also the slide motion (mobile phone) and simplicity (eye-catching) were important factors.