Future Talent Awards 2009: HMV 2020

Future Talent competition brief to rebrand a company for the year 2020 accounting for potential social and technological changes.

I chose to rebrand HMV, considering a future where physical albums have become obselete, instead replaced entirely by digital music. The new all-digital stores feature interactive screens with which users can browse records on-screen, as well as genre ‘zones’ dedicated to specific (interchangeable) genres where visitors can listen to music, watch concerts in-store and socialise with like-minded fans.

The new identity, which can be adapted for different purposes as illustrated above, retains the iconic and hugely popular image of Nipper the dog but eschews over-stylising. The logo is a progression from traditional ’static’ logos in that it is constantly changing; the logo, which will be applied in-store, online and to electronic billboards, scrolls through colours and backgrounds.

Inside the store, traditional shelves of CD’s have been replaced with interactive digital displays, shown above. Users can browse virtual shelves of music, scrolling up and down using their hands, and purchase digital music which is then transferred directly to portable music players. The video below illustrates the process.

The new HMV store, shown above, offers not only the opportunity to purchase music, but also to sample music, watch concerts/videos and socialise with friends.

HMV ‘Wi-Fi Spots’ will be installed throughout cities serving as an animated billboard but also a wireless music radio station, allowing users to ‘tune-in’ to their desired genre via mobile devices and browse music using similar technology as in-store (shown below). Users can then choose to purchase music, which will then be transferred direct to their device.

These spots will be installed in places that individuals are particuarly likely to use portable music players; the Underground, bus stops, train stations, university campuses, gyms, etc.

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D&AD Awards 2009: Faber Film Book Covers

D&AD brief to design a number of book covers for the Faber & Faber film range.

Using handmade stencils and projected light, I created a range of covers that subtly reflect the different categories within the Faber Film range.

Jubilee Wharf

New identity and complimenting poster designs for Jubilee Wharf, a creative waterside haven for craft shops, boutiques, cafes and residences in Cornwall.

The campaign aims to promotes the Wharf as a place to start a new, more enjoyable life where one may leave the troubles and stress of the city behind.